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The Real World Homecoming: New York was among a small handful of new original series available to stream on Paramount+’s launch day, and it quickly became a word-of-mouth hit. Peak: The Real World Homecoming Appeals to Viewers’ Nostalgia
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Also a disappointment for some, Showtime (which is also owned by ViacomCBS) remains a separate service, requiring a separate $10 monthly subscription. Months later, Paramount+’s rocky launch may be in its rear-view mirror, but some confusion remains: according to Google Trends, “CBS All Access” remains the top related query for the nascent service. Rather than launch a completely new service, ViacomCBS used CBS All Access as a base for Paramount+ and offered existing users the opportunity to roll over their subscriptions, a decision that left subscribers with many questions about the platform’s new pricing scheme and content offerings. When Paramount+ first launched in early March, it did so under a very large, CBS All Access-shaped cloud. In fact, with the service set to launch in the UK, key European territories, and Russia in early 2022, and a new distribution deal with T-Mobile on the books, it’s likely that Paramount+ subscriptions will meet the low end of the 65-75 million range by 2023, or perhaps even earlier. This figure would seem to put Paramount+ on track to meet its goal of hitting 65 to 75 million subscribers by 2024. In its Q3 earnings call last week, ViacomCBS announced that it added 4.3 million streaming subscribers from July through September, bringing its total subscriber base to 47 million worldwide. Let’s be honest: Paramount+ isn’t about to become the next Netflix, but it has shown steady growth over its first nine months. Here are ten major storylines - five peaks, and five valleys - that have defined Paramount+’s first nine months: Peak: Paramount+ is Exceeding Subscriber Targets Of course, simply having a diverse content library doesn’t automatically translate into overnight success, especially in such a crowded field, and like any fledgling service, Paramount+ has had its fair share of stumbles along the way. Or so went the messaging of the glitzy promotional campaign that preceded its arrival. CBS sitcoms, original dramas, Nickelodeon shows, Paramount Pictures movies, live sports… Paramount+ would offer it all for the low price of $4.99/month with ads, or $9.99/month commercial-free. It was nearly nine months ago that ViacomCBS launched Paramount+, a rebranded version of CBS All Access that offers its subscribers expanded access to the company’s vast portfolio.